May your choices reflect your hopes, and not your fears
-Nelson Mandela
Thank you for visiting my site to learn more about me! I am a Bay Area native and Spanish speaker. Multi-faceted communications and public relations professional by day, and the ultimate sports enthusiast by night. When I am not working, I can go toe-to-toe with anyone about living by the jump shot and dying by the jump shot.
I create and execute internal and external communications plans, solve complex company problems and launch customer initiatives. I help connect a client’s vision, mission and purpose with its employees and customers through strategic communications. Previously, I worked at a public relations agency supporting Business-to-Business (B2B) and Business-to-Consumer (B2C) brands.
I am a goal-setter and go-getter. I love creative planning, whether it's weekly planning, or setting monthly goals and intentions.
Browse my site to learn more about my experiences and contributions. Check out my blog where I share my perspective as it relates to career growth and self-discovery. Lastly, I always welcome the opportunity for a sit-down chat over coffee.
ABOUT ME
A FEW HIGHLIGHTS
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Professional Associations
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Women In Sports and Events SF Bay Area, WISE, SF Bay Area Chapter. Led digital content as the Digital Chair (2019 - 2022)
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Women in Cable Telecommunications, WICT, Northern CA Chapter. (2015 - 2017)
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Toastmasters Speaker (2015 -2017)
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Secured speakers for webinars, events and interviews
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Host for the WISE SF Bay Area Olympics panel (2021)
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CEO interview with Digital Trends Live for B2B fraud prevention client (2019)
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Sit downs with Warriors executives
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Media coverage for brands
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Check out My Work page for brands I've worked with
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Education and Mentorship
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Presentation at San Francisco State University to share WICT resources and student membership opportunites
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Taught Healthy Relationships Workshop as part of the health curriculum to Oakland High School students that lacked health classes
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Community Outreach
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Educated the underserved Latino community about their insurance needs. Led community outreach, sponsorship opportunities and represented the agency at chamber of commerce monthly mixers and local community events
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Sports Enthusiast
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Red Box Bowl Ambassador (2019)
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Golden State Warriors Hospitality (2018)
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MY EXPERIENCE
What I Do
BRANDING SOLUTIONS
Most recently I've worked on project-based corporate communications initiatives with energy and environmental clients. Helped launch the internal and external communications for a new energy rate plan across northern California. Previously, I increased B2B and B2C client presence through public relations, activations and thought leadership. Before that, created digital advertising campaigns for clients in the auto, retail and entertainment industries.
RESEARCH
I develop purpose-driven resources for external and internal use. I uncover industry trends through research and create performance reports to influence decision making. I have experience with PR tools Trendkite, Cision and Meltwater; research tools such as Strata and Scarborough; data platforms Salesforce, Google Analytics and Sizmek and subscription-based sites like eMarketer.
NETWORKING
Relationship building with people across various industries and professional levels. Making connections are important. Whether it is securing speakers, building rapport with reporters, connecting with individuals at events or setting informational interviews with C-level executives.
CLIENT SERVICES & ACCOUNT MANAGEMENT
Whether it's building a multi-platform advertising campaign or pitching a byline I have the client's best interest. I anticipate and am proactive when it comes to planning, execution and reporting. I collaborate cross-functionally and with clients to understand client objectives and leverage customized solutions e.g., presentstion decks, talking points, fact sheets, project timelines, social media content and blog posts.
CURRENT READS
