May your choices reflect your hopes, and not your fears.

 

-Nelson Mandela 

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Thank you for visiting my site to learn more about me! I am a multi-faceted PR and marketing professional by day and an ultimate sports enthusiast by night. When I am not working, I can can go toe-to-toe with anyone about living by the jump shot and dying by the jump shot. I am a native Spanish speaker and Bay Area born and raised, offering a unique perspective on connecting brands to consumers through public relations, digital marketing and advertising. I am a goal-setter and a go-getter, always seeking to grow personally and professionally either by learning a new skill, reading a book, or setting informational interviews with industry leaders. My curiosity translates in my career whether I'm uncovering client objectives, attending networking events (virtual or in-person), building meaningful connections or creative solutions.   

 

Browse my site to learn more about my experiences and contributions in public relations and marketing. In my current role, I support efforts in corporate communications, public affairs and community relations. Previously, I worked at a traditional public relations agency with B2B, tech and consumer tech brands. Be sure to check my blog down below where I share my personal stories as it relates to job searching and self discovery. Lastly, I always welcome the opportunity for a sit down conversation over coffee. 

See What I'm All About

A FEW HIGHLIGHTS
  • Professional Associations

    • Women In Sports and Events SF Bay Area, WISE, SF Bay Area Chapter. Led digital content as the Digital Chair (2019 - 2022). Prior to, participated as a mentee in the WISE Within Program​ (2018).

    • Women in Cable Telecommunications, WICT, Northern CA Chapter. (2015 - 2017)

    • Toastmasters Speaker (2015 -2017)

  • Obtain speakers for webinars, events and interviews

    • Secured host for WISE SF Bay Area Olympics panel (2021)

    • Scored CEO interview with Digital Trends Live! for B2B fraud prevention client (2019)​

    • Sat down with Warriors VP of Communications and VP of Community Relations for informational interviews 

  • Garner media coverage for brands

    • Check out My Work page for samples

  • Education and Mentorship 

    • Attended presentation at San Francisco State University to share WICT resources and student membership opportunites  

    • ​Taught Healthy Relationships Workshop as part of health curriculum to Oakland High School students that lacked health classes

  • Community Outreach - Connecting a product or service with consumers

    • Back in the day when I worked in insurance sales, I was the go-to bilingual sales person educating the underserved Latino community about their insurance needs. I led community outreach, sponsorship opportunities and represented the agency at chamber of commerce monthly mixers and local community events.

  • Sports Enthusiast- Since I was young I've had an unmatched passion for sports. When I watch, I don't just watch passively

    • As I watch games, I pay close attention to the analyst commentary, ads, sponsorships, in-game activations and partnerships

    • Red Box Bowl Ambassador

    • Golden State Warriors (I walked in the 2018 Warriors Championship Parade !)

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MY EXPERIENCE

What I Do

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CREATIVE MARKETING SOLUTIONS

Working in conjunction with B2C and B2B clients, and agencies in the tech, auto, retail and entertainment sectors, I have been able to brainstorm and uncover creative video advertising concepts, digital proposals, and activation ideas. Whether working individually or as part of a team, thinking out of the box comes naturally for me to bring solutions that will grow a client's presence.

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RESEARCH

I develop purpose-driven sales collateral and marketing one-sheets for external client or internal use. I uncover industry trends through research and summarize digital performance metrics to create upsell opportunities and influence decision making. I use tools such as Strata, Trendkite, Cision, Scarborough, Google Analytics and Sizmek, as well as subscription-based sites like eMarketer.

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NETWORKING

One of my strongest suits is relationship building with people across various industries and professional levels. This skill has been widely recognized and applauded by my peers and mentors. Whether it is connecting with individuals at events, setting informational interviews with C-level executives or collaborating with co-workers to finish a project I am successful at influencing and creating buy-in for a common goal.

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CLIENT SERVICES & ACCOUNT MANAGEMENT

Whether it's building a multi-platform advertising campaign or pitching a byline I always have the consumer's end goal in mind. I anticipate how decisions are made and I am proactive when it comes to the planning, execution and reporting processes. I collaborate cross-functionally internally and with clients, agencies and sales leaders to understand client objectives and leverage top-level customized advertising solutions.

CURRENT READS

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